UX/UI Design - Study Case
Worten
The goal was to improve and maintain all Worten platforms: the marketplace, B2B/SaaS Platform (Seller Center) and mobile APP. As Worten is a leading and well-established company in Portugal, the main challenge was to align the diverse business objectives and stakeholder expectations with UX/UI best practices to deliver an outstanding user experience while driving company growth and profitability.
Projects
Marketplace, SaaS Platform, Design System and Mobile App
Type of Industry
B2C and B2B
Website
Type of Contract
In-House Designer
Context
At Worten, a leading retailer in Portugal, I was part of the UX team responsible for improving and maintaining all digital platforms — including the marketplace, B2B/SaaS Platform (Seller Center), and mobile app. As each team member contributed across multiple projects, I was involved in a wide range of initiatives, aligning business goals and stakeholder expectations with UX/UI best practices to deliver impactful user experiences and support the company’s growth.
My time at Worten was a period of significant professional growth. I took on a leadership role in several key marketplace projects, including initiatives for product cross-selling and customer management. I also contributed to improving the Seller Center (SaaS platform) and the Worten App. In addition, I played an active role in enhancing the Design System and creating reusable components to ensure consistency across platforms. Throughout all projects, I conducted and contributed to UX research efforts, helping to ground design decisions in real user needs. This experience strengthened my skills in strategic thinking, collaboration, and end-to-end UX/UI design in a large, fast-paced environment.
