UX/UI Design - Study Case

Tracebound

The goal of this project was to design a B2B desktop SaaS platform for Tracebound that simplifies U.S. and European sustainability compliance. The focus was on translating complex regulatory requirements into a clear, scalable, and user-friendly experience for business users.

Project

Desktop SaaS platform

Type of Industry

B2B

Website

Type of Contract

In-house designer

Context

The project was set within a high-risk compliance market, where regulatory non-compliance can lead to significant financial penalties for enterprise companies.

Tracebound’s mission is to help large organizations track evolving sustainability regulations and remain compliant. However, the existing platform was fragile and not scalable, limiting growth.

The goal was to build a robust desktop SaaS solution capable of supporting enterprise clients, enabling subscription-based growth, and strengthening long-term client management.

Problem

  • Sustainability regulations are complex, fragmented, and constantly evolving across the U.S. and Europe.

  • Enterprise companies struggle to interpret requirements and translate them into concrete actions.

  • Non-compliance carries significant financial and reputational risks.

  • The existing platform was fragile and not scalable, limiting growth and enterprise support.

  • Tracebound needed a robust, user-friendly SaaS solution that transforms regulatory complexity into clear, actionable insights.

Research and Analysis

I collaborated with leadership to synthesize client requirements, conducting benchmark research and regulatory audits. This analysis ensured the platform’s content strategy remained market-competitive and fully compliant with industry standards.

Understand

Explore

Materialize

Research and Analysis

I collaborated with leadership to synthesize client requirements, conducting benchmark research and regulatory audits. This analysis ensured the platform’s content strategy remained market-competitive and fully compliant with industry standards.

Understand

Explore

Materialize

Process

Research and Analysis

I collaborated with leadership to synthesize client requirements, conducting benchmark research and regulatory audits. This analysis ensured the platform’s content strategy remained market-competitive and fully compliant with industry standards.

Understand

Explore

Materialize

Research and Analysis

I collaborated with leadership to synthesize client requirements, conducting benchmark research and regulatory audits. This analysis ensured the platform’s content strategy remained market-competitive and fully compliant with industry standards.

Understand

Explore

Materialize

Reflections and Conclusions

Throughout the project, I took strong ownership of the design process and ensured UX quality remained a priority despite scope and time constraints. I balanced user needs, business goals, and technical limitations while collaborating closely with cross-functional stakeholders. If time and scope had allowed, I would have further strengthened the impact by focusing on:

  • Earlier user validation through usability testing earlier in the process

  • Stronger UX evidence by leveraging real user data to support design decisions

  • More structured design handoff to reduce implementation risks and developer back-and-forth

  • Stronger scalability advocacy to better protect long-term UX foundations under time pressure

Want to know more?

Send me an email or give me a call ;)

Want to know more?

Send me an email or give me a call ;)

Want to know more?

Send me an email or give me a call ;)

Want to know more?

Send me an email or give me a call ;)

Want to know more?

Send me an email or give me a call ;)

2024. Designed by Bruna Serpi

2024. Designed by Bruna Serpi

2024. Designed by Bruna Serpi

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