Digital Product Design Solution
With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.
Project
Android APP
Type of industry
Berlin
Website
2010
Type of Contract
50-101
Challenge
The app had a cluttered interface, making it difficult for users to navigate and find essential features. Users were facing issues with the onboarding process, which was affecting new user adoption rates. The app lacked personalization and customization options, making it less engaging and user-friendly.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.The improved onboarding process resulted in a 35% increase in new user adoption rates.The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Results and Conclusions
The low and high fidelity prototypes were presented to the client, whom was satisfied with the results. Unfortunately, this project does not include the user testing phase, which was a request from the client due to time and budget. But, as a UX/UI Designer, I warned him that this is a crucial part of the project that has to be done before implementing the app, which could save financial resources and project time.
